Digital Marketing Intern

Role Overview

This internship introduces candidates to major digital marketing channels, including SEO, paid advertising, analytics, email marketing and content. The intern will learn by supporting research, campaign preparation and basic reporting tasks under guidance.

Roles and Responsibilities

• Learn how SEO, paid campaigns, content, analytics and email marketing work together.
• Support keyword, audience, competitor and campaign research using approved tools.
• Assist with basic on-page SEO checks, content briefs and campaign preparation.
• Observe Google Ads and Meta Ads workflows and support non-sensitive setup or reporting tasks under supervision.
• Help organise marketing data and prepare basic weekly performance summaries.
• Learn how analytics are used to identify improvement opportunities and next actions.

Requirements

• Pursuing or completing a graduation/postgraduation program with passing year 2027.
• Strong interest in digital marketing, data, online campaigns and content.
• Basic understanding of SEO, social advertising or web analytics.
• Comfort with spreadsheets, research and learning new marketing tools.

Core Skills Required

• SEO/SEM basics
• Keyword research
• Digital campaign awareness
• MS Excel/Google Sheets
• Basic copywriting
• Analytics fundamentals

Good to Have

• Google Analytics/Search Console exposure
• Google Ads or Meta Ads basics
• Email marketing tools
• Canva
• Any digital marketing course or practical project

Soft Skills

• Analytical curiosity and willingness to test assumptions
• Attention to data accuracy
• Clear writing and research ability
• Adaptability across different marketing channels
• Collaborative, ethical and continuous-learning mindset

Programme Details

• Job Code: PJCDMI001
• Track: Marketing / Digital Marketing
• Eligible Qualification: MBA / BBA / BA / Any Stream (interest-based)
• Passing Batch: 2027
• Program Type: Internship-only role; not eligible for PPO, full-time conversion or employment bond
• Selection Process: Portfolio / Task Round -> HR Interview
• Shift Flexibility: 9:00 AM - 6:00 PM | 6:00 PM - 3:00 AM | 9:00 PM - 6:00 AM (assigned based on project/client requirements)

Stipend and PPO

• Month 1: unpaid training and evaluation period.
• Month 2 onward: INR 8,000-12,000 per month.
• Internship-only role: no PPO, full-time conversion or employment bond under this programme.

Common Internship Framework

• Eligible passing batch: 2027.
• Month 1 is an unpaid training and evaluation period.
• From Month 2 onward, the internship stipend is INR 8,000-12,000 per month, based on evaluation and the approved internship period.
• Candidates may be assigned to any of the company shift windows based on project or client requirements.
• All responsibilities are assigned according to the intern's current knowledge, learning progress, project requirements and supervision available.

Note: This JD describes the learning scope of the internship. Specific tasks may vary according to the intern's progress, assigned project, supervision and business requirements.