Social Media Marketing Intern

Role Overview

This internship is designed for candidates who want to learn social media planning, brand communication and platform-based marketing. The intern will support the team with research, content planning and basic performance review under guidance.

Roles and Responsibilities

• Learn how social media objectives are connected with brand and campaign goals.
• Support research on audiences, competitors, content formats and platform trends.
• Assist in preparing content calendars, post ideas, captions and creative briefs.
• Collaborate with designers and writers to understand brand tone and content consistency.
• Support scheduling, publishing coordination and basic platform reporting.
• Observe campaign reviews and learn how engagement and content performance are interpreted.

Requirements

• Pursuing or completing a graduation/postgraduation program with passing year 2027.
• Strong interest in social media, content, digital communication and branding.
• Basic understanding of Instagram, LinkedIn and Facebook content formats.
• Ability to write simple, clear captions and present content ideas.

Core Skills Required

• Content planning
• Social platform basics
• Content calendars
• Basic copywriting
• Canva
• Trend and competitor research

Good to Have

• Portfolio, college-page or personal-page experience
• Basic analytics awareness
• Short-form video/reel concepts
• Branding or campaign exposure

Soft Skills

• Creativity supported by research
• Awareness of trends without blindly copying them
• Clear communication and collaborative attitude
• Openness to content feedback and revision
• Consistency, curiosity and attention to brand tone

Programme Details

• Job Code: PJCSMM001
• Track: Marketing / Social Media
• Eligible Qualification: MBA / BBA / BA / Any Stream (interest-based)
• Passing Batch: 2027
• Program Type: Internship-only role; not eligible for PPO, full-time conversion or employment bond
• Selection Process: Portfolio / Task Round -> HR Interview
• Shift Flexibility: 9:00 AM - 6:00 PM | 6:00 PM - 3:00 AM | 9:00 PM - 6:00 AM (assigned based on project/client requirements)

Stipend and PPO

• Month 1: unpaid training and evaluation period.
• Month 2 onward: INR 8,000-12,000 per month.
• Internship-only role: no PPO, full-time conversion or employment bond under this programme.

Common Internship Framework

• Eligible passing batch: 2027.
• Month 1 is an unpaid training and evaluation period.
• From Month 2 onward, the internship stipend is INR 8,000-12,000 per month, based on evaluation and the approved internship period.
• Candidates may be assigned to any of the company shift windows based on project or client requirements.
• All responsibilities are assigned according to the intern's current knowledge, learning progress, project requirements and supervision available.

Note: This JD describes the learning scope of the internship. Specific tasks may vary according to the intern's progress, assigned project, supervision and business requirements.